Showing posts with label commercialism. Show all posts
Showing posts with label commercialism. Show all posts

Friday, January 29, 2016

The Secret Behind C-3PO's Red Arm.

Ever since the first sneak-peak images were released for Star Wars: The Force Awakens, fanboys all across the globe have been left scratching their heads about something highly mysterious. Unfortunately, the film itself failed to satisfy this conundrum. If anything, it made the puzzle even worse.

Why does C-3PO now have a red left arm?


The in-canon solution as to why the golden protocol droid sports a brand new arm has yet to be revealed. Perhaps the story behind the limb swap will come to light within a future novel or comic. Here are some silly possibilities I devised that could explain the new red arm:
  • Got caught 'wanking it' to a Twi'lek snuff film, accidentally splashed corrosive oil on his old arm.
  • Han Solo ripped the old arm off and beat Jar-Jar Binks to death with it.
  • He lost a bet to R2-D2, had to shove his old arm in a trash compactor.
  • Luke Skywalker got drunk on Ebla beer, discovered his emerging 'artistic' side.
Surely, there's some perfectly geeky explanation as to why C-3PO had to swap arms, but I'm going to drive past all of the nonsensical geek speak and get to the heart of the matter.

C-3PO's left arm is red because it sells more toys to nerds.

"You simply must buy me to make your collection complete, Master Luke!"

Star Wars collectors, and as a sub-segment toy collectors, have a tendency to express OCD-like behavior. They simply must own every iteration of a character in toy form. With C-3PO having a newly colored limb, that means these fans must update their collections to represent C-3PO as he exists now. More C-3PO figures sold means more bucks for Jedi Master Mickey and the folks over at Disney. It's as simple as that.

Thursday, March 19, 2015

Your Advertising Makes Me Want To NOT Buy From You!

There's just something about really terrible advertising campaigns and commercials that riles me up. Here's an example.

Click for full-size to see how much it sucks.

I received the above local ad in the mail today. It's one of your typical coupon fliers that try to grab your attention with silly antics. Haha... look at that fat cheerleader. Teehee... that so makes me want to buy tires from you.

Unfortunately, I'm one of those people that are completely deterred by this sort of nonsense. Such advertising speaks to a lower caliber of individual. If you feel the need to look like a fool in your advertisement, how can I feel comfortable knowing that you'll provide me with a quality product and/or professional service?

I can't.

Another trend in advertising (especially in rural areas and smaller cities), is to use children in television commercials. I HATE THESE TYPES OF COMMERCIALS MORE THAN ANY OTHER. If I see a child in your commercial attempting to sell me a car, sing me a jingle or generally just try to be cute, I will NEVER... and I mean N-E-V-E-R buy anything from you. Trying to sell your business with children is just, well... for lack of a better word, childish! This method gives me ZERO confidence in your business. Instead of showing me what you do or what you sell, you just assume shoving some cute little kids in front of me will garner my trust. Nope - it makes me assume that you're pathetic. It's also insulting. Expect better of yourself and your potential customers. Look at it this way...

Would you buy a car from a little kid? Of course not. Then why would you use a little kid in your commercial to sell me a car? YOU SHOULDN'T!

Hell no I'm not buying something from you. Get off my television screen!

Tuesday, December 17, 2013

The holidays.

As much as I don't want to admit it, I'll be glad when Christmas is over.

The holidays always stir up awkward and complicated feelings for me. Combine that with the guilt-laden practice of exchanging gifts and the stress of shopping... well, you've got a perfect storm of aggravation.

I'm going to be honest with you -- I've come to despise the gift aspect of Christmas. I don't expect people to give me gifts and I don't want to spend endless hours buying them for others. The disgusting stench of commercialism has completely disintegrated my ideal of the holiday.

What do I envision as the perfect Christmas?

Greetings Cards sent to loved ones. Homes and businesses dressed in lights and ribbons. Uproarious feasts filled with great food and merriment. Stories regaled around a fire. Egg Nog and warm cups of spiced tea. Staying up late to watch It's a Wonderful Life by the colorful glow of the Christmas tree. Kissing your sweetheart. Love.

The gift-giving never really enters into my equation. Am I ok with gifts? Yes, of course. We should all feel compelled to give tokens of gratitude to our family and friends. These gifts should be meaningful and have purpose. They should speak of the compassion and thankfulness deep inside our hearts. Instead, our modern Christmas is filled with frenzied sales at the local department store and mall. "SALE SALE SALE" they scream at us. "BUY NOW, SUPPLIES LIMITED" we're convinced of. Countless droves of gift-givers stand in endless lines for discounted televisions and game consoles. Average human beings are reduced to savages. We lose our sense of companionship, our sense of dignity. These things we spend inflated amounts of time and money on are not gifts. They're just possessions.

In our modern times, gifts have lost their sense of purpose. Instead, they're mechanisms by which we try to impress each another. They are badges of honor, stating "I gave this gift, look at me! I'm somebody special!"

If you're in my circle of family and friends, I don't want you to give me anything. What do I want?

Nothing. Just be yourself. Pick up the phone every once in a while. Write me a letter. Let's go watch a movie. Enjoy a cup of tea with me.

And, if you have a gift you really want to give me, that's all the better. I probably want to give you a gift, too. Not a possession, but an actual gift. Gifts come in all shapes and sizes -- a book with a personal story behind it, an old clock, a letter, a bottle of fine Scotch, a hug. These things are drenched with nostalgia, wonder and love.

As I said, the holidays are a difficult time for me. I think about the Christmases that have come before. Assuredly, I miss the loved ones I can no longer see. Often times, my mind wanders to Christmas at my maternal grandparents' home. Oh, how I long for the holidays there -- the record player spinning old Christmas tunes, the large silver bells hanging over the mirror in the living room, the whimsical old ornaments on the Christmas tree. I'd watch all the great holiday programs Grandpa had recorded on his VCR. Even now, I can remember the smell of all those tapes. Cousin Alex... I don't know how many times I watched a home movie of you when you were young. I wish I knew what happened to that tape. You were a marvelous little baby!

Christmas just isn't the same.

There's no Christmas tree in my home. No lights. No decorations.

Really - I'm not kidding.

I've lost my sense of celebration at the holidays. In it's place is the aforementioned aggravation. The worst part is that I want to celebrate Christmas. I love to send cards to friends and family. I take great joy in making someone else feel happy during this time of year. Yet, when it comes to rejoicing in the delight of the season in my own heart, I just can't seem to find the motivation.

The Ghost of Christmas Past has come and gone. Where is the Ghost of Christmas Present?