Click for full-size to see how much it sucks.
I received the above local ad in the mail today. It's one of your typical coupon fliers that try to grab your attention with silly antics. Haha... look at that fat cheerleader. Teehee... that so makes me want to buy tires from you.
Unfortunately, I'm one of those people that are completely deterred by this sort of nonsense. Such advertising speaks to a lower caliber of individual. If you feel the need to look like a fool in your advertisement, how can I feel comfortable knowing that you'll provide me with a quality product and/or professional service?
I can't.
Another trend in advertising (especially in rural areas and smaller cities), is to use children in television commercials. I HATE THESE TYPES OF COMMERCIALS MORE THAN ANY OTHER. If I see a child in your commercial attempting to sell me a car, sing me a jingle or generally just try to be cute, I will NEVER... and I mean N-E-V-E-R buy anything from you. Trying to sell your business with children is just, well... for lack of a better word, childish! This method gives me ZERO confidence in your business. Instead of showing me what you do or what you sell, you just assume shoving some cute little kids in front of me will garner my trust. Nope - it makes me assume that you're pathetic. It's also insulting. Expect better of yourself and your potential customers. Look at it this way...
Would you buy a car from a little kid? Of course not. Then why would you use a little kid in your commercial to sell me a car? YOU SHOULDN'T!
Hell no I'm not buying something from you. Get off my television screen!
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